This article published on December 14th 2009 on the website Hotel marketing attracts my attention because it is linked with our next class on the community site.
Nowadays, there is no denying that more and more people belong to a community that mean share with somebody else your experiences.
Hoteliers can not ignore this new phenomenon, as one of the member of the panel HEDNA (Hotel Electronic Distribution Network Association) said: “because social media is becoming more and more omnipresent, the wise thing to do is keep tabs on it”.
Of curse it is not because your hotel creates a buzz online with posting negative things about you that you going to sell it!
That is why professional of the hotel industry have to keep a check on the community site with the online posting from the visitors. Moreover play an active role on these social network shows that you have interest for your online users and can even bring you traffic and sales.
Sources:http://www.hotelmarketing.com/index.php/content/article/how_social_media_affects_electronic_hotel_distribution/
Nowadays, there is no denying that more and more people belong to a community that mean share with somebody else your experiences.
Hoteliers can not ignore this new phenomenon, as one of the member of the panel HEDNA (Hotel Electronic Distribution Network Association) said: “because social media is becoming more and more omnipresent, the wise thing to do is keep tabs on it”.
Of curse it is not because your hotel creates a buzz online with posting negative things about you that you going to sell it!
That is why professional of the hotel industry have to keep a check on the community site with the online posting from the visitors. Moreover play an active role on these social network shows that you have interest for your online users and can even bring you traffic and sales.
Sources:http://www.hotelmarketing.com/index.php/content/article/how_social_media_affects_electronic_hotel_distribution/
Does this mean hotels need to hire people to work on those social networks? Do they really have time to do that themselves?
RépondreSupprimerBy definition, hotel-focussed community sites carry positive as well as negative reviews from customers. Bad comments, if they correspond to actual situations, should not discourage hoteliers. On the contrary, they must take note of the problems mentioned for finding ways to improve service for their future guests. Not only should they do that, but they should take advantage of the community forums to share how they have corrected the problems and thank the customers for reporting them. This way, it will show how they care for their guests. Fighting or ignoring social media can only be counter productive today. Hoteliers need to find ways to “use” them to their advantage.
RépondreSupprimerTo answer to Macha, i don't think it will take much of the time of somebody of the hotel to monitor the community sites and eventually formulate a response.