A recent article published on December 3th 2009 on the website Hotelmarketing.com attracts my attention because it was directly related to our last classes on OTAs.
When you are reading this article you become aware that hoteliers can live without OTAs.
The author takes a real example with the hotels of the city Columbus, Georgia -USA- which has been "fire" from the Websites of online travel agencies. And you know what? Since 16 months the hotels are going pretty well up with an occupancy rate unchanged from a year and a slight decrease of the RevPar of 4,9 %. Moreover it's interesting to notice than the US has however drop figures with a decrease of the RevPar of 13,8%.
When you are reading this article you become aware that hoteliers can live without OTAs.
The author takes a real example with the hotels of the city Columbus, Georgia -USA- which has been "fire" from the Websites of online travel agencies. And you know what? Since 16 months the hotels are going pretty well up with an occupancy rate unchanged from a year and a slight decrease of the RevPar of 4,9 %. Moreover it's interesting to notice than the US has however drop figures with a decrease of the RevPar of 13,8%.
Sources:
http://www.hotelmarketing.com/index.php/content/article/doing_well_without_otas/
I read another article which is link to this one, indeed hoteliers can stop to give millions to the OTAs with a better and faster marketing strategy than the OTAs have. The hoteliers have to rethink their brand's proprietary website (design, social network...).
http://www.hotelmarketing.com/index.php/content/article/hotels_need_to_rething_their_ota_strategy/
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