This article published on December 14th 2009 on the website Hotel marketing attracts my attention because it is linked with our next class on the community site.
Nowadays, there is no denying that more and more people belong to a community that mean share with somebody else your experiences.
Hoteliers can not ignore this new phenomenon, as one of the member of the panel HEDNA (Hotel Electronic Distribution Network Association) said: “because social media is becoming more and more omnipresent, the wise thing to do is keep tabs on it”.
Of curse it is not because your hotel creates a buzz online with posting negative things about you that you going to sell it!
That is why professional of the hotel industry have to keep a check on the community site with the online posting from the visitors. Moreover play an active role on these social network shows that you have interest for your online users and can even bring you traffic and sales.
Sources:http://www.hotelmarketing.com/index.php/content/article/how_social_media_affects_electronic_hotel_distribution/
Nowadays, there is no denying that more and more people belong to a community that mean share with somebody else your experiences.
Hoteliers can not ignore this new phenomenon, as one of the member of the panel HEDNA (Hotel Electronic Distribution Network Association) said: “because social media is becoming more and more omnipresent, the wise thing to do is keep tabs on it”.
Of curse it is not because your hotel creates a buzz online with posting negative things about you that you going to sell it!
That is why professional of the hotel industry have to keep a check on the community site with the online posting from the visitors. Moreover play an active role on these social network shows that you have interest for your online users and can even bring you traffic and sales.
Sources:http://www.hotelmarketing.com/index.php/content/article/how_social_media_affects_electronic_hotel_distribution/