Accor has opened the 1st official Twitter account!

Why? To share the focusing on the company, employees and brands. Moreover it's a communication tool with the journalists.

With the 140 characters maximum, you can send  update for your business, friends, stars, media, etc.

Another question might be noted, if you are not Twittering, Are you out of the market?

Sources : http://www.lhdaily.com/index.php?title=The-Group-s-news-as-it-happens&id_actu=37676&home=actu_detail.php