Four Seasons Hotels and Resorts - Join Our Social Networks

I choose this article because is related to our last class topic: SMO!!!

The Search Media Optimization game has increased a little more since 2010.

One of the last famous luxury brand Four Seasons has just added on its website the Facebook and Twitter application. Thanks to the Facebook tool you can find news, pictures, youtube video, special offers with a link between all the followers.

On Twitter you will find this message: RT @FSLanai: Hot Lava Shell Massage oceanside, doesn't that sound lovely? http://bit.ly/8or7J0

Does the SMO will be the powerful tool of the SM?

Sources: http://www.journaldespalaces.com/index.php?title=Four-Seasons-Hotels-and-Resorts-Join-Our-Social-Networks&id_actu=28656&home=actu_detail.php