mardi 27 avril 2010

Digital Developments in Hosptality - Last Episode -
http://ping.fm/3ZVHd

mardi 20 avril 2010

Four Seasons Hotels and Resorts - Join Our Social Networks

I choose this article because is related to our last class topic: SMO!!!
The Search Media Optimization game has increased a little more since 2010.
One of the last famous luxury brand Four Seasons has just added on its website the Facebook and Twitter application. Thanks to the Facebook tool you can find news, pictures, youtube video, special offers with a link between all the followers.

On Twitter you will find this message: RT @FSLanai: Hot Lava Shell Massage oceanside, doesn't that sound lovely? http://bit.ly/8or7J0

Does the SMO will be the powerful tool of the SM?

Sources: http://www.journaldespalaces.com/index.php?title=Four-Seasons-Hotels-and-Resorts-Join-Our-Social-Networks&id_actu=28656&home=actu_detail.php

mardi 13 avril 2010

Crowdsourcing : Creation of a concept

The class objective today is to find a business concept using the crowdsourcing.

We think about a website specialized on the hospitality industry.
The concept is based on the grade given by the employees for the work condition & atmosphere in their hotel. This will help the new applicant to have a better idea on the company they want to work for.

The second interest is that the website can be a tool for the Human resource department of each company to improve the employee satisfaction.

mercredi 7 avril 2010

3 Charts On Email Marketing That May Surprise.

I choose this article because everybody things that social network
is a revolutionary marketing key.
A professional are Twittering, Facebooking but it is there really efficient or even relevant for their business?
After analyzing the different charts you become aware that the social network does not replace email. People who are very active in social media tend to check their email far more often. Just think about an efficient emailing campaign.

TWITTER POST

Another interesting article that I post thanks to Twitter.
The Twittering game can start!!!
PING FM

Check out this website which will allows you to access
to all your networks in one click!
What social media will look like in 2012
http://ping.fm/qS9Vu