http://www.4hoteliers.com/4hots_fshw.php?mwi=4628
By Jose L Riesco
Sunday, 29th November 2009
Facebook has become a real phenomenon since the last 2 years. Internet is a tool of communication that takes a major place in our personal and professional life.
Facebook counts in September 2009 more than 300 millions members.
I choose this article because this social network can be a strong means of communication for restaurants but not only. Indeed the hotel industry has started to use it with all the other sectors of activity.
The web marketing "war " has started! An efficient marketing strategy of a company is vital, facebook represents an active free marketing tools that can increase the turnover of a business.
The social network belongs to the viral marketing where the internet users have a relationship and interact with each others.
Create a company account on facefook includes assets and drawbacks. This article is useful because you can find serious advices and applications to increase your account efficiency.
Facebook is not a miracle you have to paid attention to: "your friends, the valuable application, security setting, preferences feeds..."
Social network can be a real benefit for your company, you have to choose the good applications which will help you to not spend all your time on facebook, Twitter... This means of communication can not longer be ignore by the company. Why? Because this free tool can really decrease your marketing expanses and increase your turnover!! Just think about it...
Hi,
RépondreSupprimerYour text is very interesting. Like you said a real "war" started however this war can be used by everyone and especially the competitors since they can access easily to the page or the group of the restaurant that made the choice to use facebook.
Like the article said, you must be very careful when you use facebook but don't you think you must be more careful when you use a free tool used by more than 300 million people than when you use your own way of marketing? I like facebook but I would not use this tool to promote my new industry because I find it not serious and creative enough. Again : to many people can access to this tool.
Coline
very interesting article, facebook is an important tool for marketing today, it help to promote the hotel or the company by being very close to the customer and allowing him to post what he whants. The hotel can post news fotos, next events promotions codes, world fotos contest...
RépondreSupprimerthis social network draw clients and make the company for friendly and the client could directly ask questions and speak with the hotel.
I think you don't have to hesitate any second to use a free marketing tool with 300 000 000 users world wide!